youth economics - futures of sports. media and universities

Jean-Daniel Muller- 900/2 leaders of 2010s -youth's most productive generation
FREEMARKET Role - Revaluing sport's contribution to communal pro-youth economies
part of 100 leaders series of 2010s = youths most productive decade at

What would world miss without Jean-Daniel Muller

Jean-Daniel is founder of - an open network cooordinator of how sportsmen who didn't quite become superstars co-create jobs for themselves and young people passionate about sports. See also for news of up to 27 international extensions  of network's French origin. View( 16min ) from 2011 EU social business summit -guest speakers : Yunus & ... footnote

What youth JDM collaboration challenges is centre of

Both youth and sustainable communities shouldn't only be demanding visible spaces to try out where sports can lead your lifetime to. Use the opportunity that youth are coming to try out sports to form a community market - both of things that local people are producing and selling, and of knowhow you can get apprenticed in.

Norman Macrae Foundation www.yclub100.comnext actions

We first met JDM at a 2500 person summit hosted in Brussels by the EU and keynoted by Muhammad Yunus fall 2011

As often in 20 years of our family's formal (eg assessment of how PEDIP funds were spent across the nation of Portugal) ...continued below

Extracts of video

Part of EU Transcript - on social business- last chance to save youth economies of europe 

Jean-Daniel Muller, Director General of Groupe Associatif Siel Bleu

Thank you Commissioner Barnier for asking us to be an example of european social business

Siel Bleu started 14 years ago in Strasbourg - my friends and I were finishing our studies - our problem we were going to become sports teachers - but there were 45000 students who wanted to teach sports but only 5%  who end up doing so

So we decided to look at how to involve elderly in sports training whom nobody else seemed interested in - things require structure so we formed an association to make service available to everyone both hi and low income

At start everybody though us mad- getting people in retirement homes involved in sports  impossible - so we decided we would do it

We were helped at local level by regional council 6 months funding for 12 retirement homes after which we'd need to be sustainable with our customers.  -6 months down road: 11 establishments said must continue; in the other that had a budget problem old people went on strike demanding we continue!

We've now created 300 jobs in France for sports for elderly reaching about 70000 people

And we have passed on franchise to other European countries. We're getting services to the people so physical activity is part of everyday life of the elderly in Ireland, Spain, Belgium-.  Yes each country has had to have a different association structure - limited liability company in ireland - foundation in spain etc

but important thing is to get same service to same target group


we have also segmented our own model to value other target groups with their own reasons for valuing customised sports coaching - eg cancer groups; diabetes groups ...

eg cancer :  working with marie curie  - all kinds of scientific studies show you can reduce cancer recurrence by up to 50% if you get involved in exercise

eg 27 countries: people talk a lot about funding but we think disseminating good practice matters . We've been responding to queries from 27 countries on starting up their associations. Ee make it clear that we dont need lot of expensive equipment - but we need authorisation help by govs. After all, what we are is just sports teachers - so we thank teh lots of people who have helped us

eg 60 bllion Euro Opportunity across EU: crisis/funding cases - study conducted recently across 4 European countries on diabetes and prevention of fractures - shows that if you do regular physical activities -  you can save 60 billion euros from annual health budgets - so even in this crisis , we can find ways to create jobs that save money!

question from panel moderator

you talked about exchanging good practices- how did people in Strasbourg find out about you and using your recipe for success?

Essential thing to is transmit knowhow - we now have database on 3000 exercises that can help with particular illnesses

Important to find people who share our values and see the end beneficiary as most important - and some people ask us what do you get out of i?t - its true personal commitment is our main reward . We celebrate the service view that the best kind of person is one who can be of use to maximum number of people


muhammad  yunus speaking on same EU Panel

if you want to design  new structure ,  an idea is: young people and education and reorienting system so entrepreneurship is central to the system, Help students to see they can be job givers as social business entrepreneurs, not just job seekers from businesses

More specifically why couldn't  all schools explain 2 kinds of entrepreneurship  -

to make money,


to change the world

and you can also do both but only if youth know its ok to celebrate entrepreneurs who change the world

---more specifically why dont we have 2 kinds of business school curricula:

degrees on MBA that specialise in extracting profits, making money in short-term


SocialMBA preparing for how to solve problems through businesses.  Study Social Business - all technicalities and measuring impact of social business- where the ceo will be asked how much impact made this year made, and how much more impact next year on the specific goal the SB is designed around

Another way to energisee  youth is through Social Business competitions design. Why not an EU championship

Each country will identify their own champion designers and eu can help transfer and service franchises knowhow between country champions

once you can design then you can implement- designing is most important issue; here we are not seeking money from EU. its recognition youth need. And encouragement by removal of legal barriers so citizens can come up with their own innovations-

The issue is how convinced are citizens  by EU that its OK for they the citizens -and the communities - to find ways to solve problems. Does the EU agree that gov is not only entity involved in creating solutions to life-shaping service problems

The student SB competition is the vehicle, then once you have seen winning designs - and the passionate commitment of youth - you can create funds

if somebody has great idea its funding can be local, private, created by foundation, or gov. There is also so much Corporate Social Responsibility (CSR)  money that goes out promoting something - why not encourage companies to put some pf their sr money into funds- eg credit agricole is in process of sb fund.

The fund is not the big issue issue in getting youth started  -the big issue is remove barriers and applauding youth. As well as design champions of the year , we need to competition structures so that there are rewards for best implementer of the year.

When i look at role of gov people want  - the  image comes to me gov should be conductor of orchestra - empower best players to come out to make best music possible

floor question -macrae

could i ask my to tell us more about specific cases of student competitions - eg I know dr yunus has started youth competions across america where 1000 students are bussed in for a day and their ideas are celebrated in a SB competition - and i was wondering if that sort of model can work in europe?


On competitions in usa - State of Georgia pooled all 35of its  public universities across state - competition on sb design - report results - each university came up with one champion all sent to altanta for state-wide youth summit (all vice chancellors and 1000 students) All 35 results published - 8 came out top and are being found funds and university resources to go to the next stage:. Local media has helped make the whole state  proud of youth for desigingn and implementing solutions to urgent problems in their own neigbourhoods.Mmobilising youths positive energies is how you can find the most economical  community franchised solutions and how students can readily co-create jobs

This has  encouraged other states to get involved -next will be North Carolina and Alabama and Oregon.


Discussion -latest update aug 2012 : talking about valuing other way round media so youth can make net generation most productive time in every community: can anyone help contribute?

there's an urgent opportunity to publish a  journal of youth-economics special issue on the futures of sports, media and universities
-it follows up story seeded by danny boyle at London's Olympics and which the chancellor (patten) of oxford, & bbc, and hong-kong transfer now needs to let bbc be free to cover other way round than murdoch media
-it links into all the pr that the olympics was going to leave behind a youth entrepreneur competitions hub in every uk city - so whatever your practice if you want to help net generation youth be most productive time this may be the last way in to joining the 100 leaders who do want that most

as you may know
the largest cost of us universities is sports and almost all of that investment goes into tv and a few sporting superstars the exact opposite of widespresd youth employment - costly commercial media as the dominant paradigm of USA futures. you can see this case extended to the internet as the next "sporting" channel unless we act now
there will never be a better time than now to bend the curve- opinion leaders trying to connet this joyful opportunity around the world of youth include:

Lord Seb Coe in his way tried to make olympics about redistributing the health and wealth of sports. as may have done bicycling London Mayor Boris; UK PM Cameron has no big society invesment ready to multiply like the months after recall of the olympics,
europe with its crisis of media/politicans  has accidentally spent the last 5 years planning how to make all youths futures like greece's and spains- how can it turn round this macroeconomic juggernaut?

the olympics has created about 10 teenage superstars - if we could get just one on the side of future wealth of sports for all youth
the poorest county in the usa is creating a poverty university around yunus- if its first honor could be to such a teenage superstar- meanwhile creating the poverty university out of 50 acres in America's poorest county (in stat of Alabama) is the biggest single idea from 12 years of student brainstorming across 100 historically balck/poorest us universities

sielbleu of how sports creates jobs for young sports people who dont quite become superstars but integrate to do things that gov social services on their own cant do -; commission barnier who hosted the conference will also be attending  at paris 3000 person summit sept 012 on future of actioning millennium goals mid september - we need to more actively link in some Parisian youth and media knowing about siel-bleu and linking it in to anyone who does millennium goal promotions if paris is to join in france's main value chain
transformation  (siel bleu actually started in strasbourg and has so far found it easier to spead to ireland and spain than paris)

meanwhile the future  spirit of the yunus family in usa is yunus daughter whose passion is how can superstars in arts create youth jobs in communities

some great siel bleu videos here..

 across Europe its pretty well now or never if you want to fix a generation of jobs prospects as far as these are influenced by media, universities or sports
washington dc 1- 301 881 1655
Understanding how Jean-Daniel helps local governments and communities assess the economics of sports-passionate people with such target groups as youth, elderly, obese points to one of the great community-owned franchising networks.

The cost to themselves and society of urban youth who fall through both schools and parenting nets by finding themselves with too much time and nothing to but go round in streets is huge. Visible opportunities to join in sports everywhere is one of the best antidotes socially and economically. Additionally, demonstrating that if you commit to the passion and practice of the sport there are other ways of making a living than having to be in the less than 1% that become superstars is vital

The cost of obesity to peoples and societies in richer capitals is huge. There is now plenty of evidence that asking the medical profession alone to spend lots of time with the obese out of the normal medical channels of hospitals and doctors' practices isn't efficient. A sportspeople channel that both prevents new obesity and helps inter-personnally coach people out of obesity is proving to save every level of government a lot of money especially if sportspeople are seen as both connectors of all the experts who can play a part in ending unnecessary obesity and in communal celebration of fitness.

There is not just a social difference between residences for the elderly where here is a joy of participation and where there isn't. Again what a sports person community franchise can catalyse differently as people who practically know mind over body is a source of value with connecting

The UK did a lot of research of what attractions can be clustered together in the run up to seeing the olympics as a way to celebrate every productive opportunity of sport. One "obvious" attractor is a community owned restauranting franchise of designed by someone as passionate about food health and youth employment as Jamie Oliver -the broadcast personality who has taken societies to task for the poor nutrition of school meals, celebrated artisan. organic and ethnic histories of local diets, and alongside characters like gordon ramsey made competitions to become a chef newly sexy and broadly accessible.

Another obvious attraction is local artisan knowledge of the sort that regions around the world now celebrates as expos in formats called makerfaire

Communities should see spaces and stalls at community markets as labs for youth and local employment. By which we mean if the space is adapting a franchise that has already created jobs in another community give it free rental while it is is testing whose talents need to come together to design a sustainable local model. Be smart in valuing the economics locally of a wellbeing dynamic that 1 creates a healthy job, 2 prevents all the costs of youth not seeing a worthwhile job pathway, 3 creates a joyful community space where people are discovering and celebrating practical apprenticeships. However possible. make this celebration cross-cultural, inter-disciplinary and grounded in action learning ...

and informal consultancy (eg volunteer as special interest group editor in emotional intelligence at, participation at knowledge city events including Barcelona and Espoo as region leading real and virtual benchmarks ) to the EU, we saw extraordinary creative possibilities being shared among high decision-making people These included financial wizards talking about how social impact bonds could free billion of euros of dormant capital - but lack of any iterative process emerging that can linking europe-wide youth to joining in

If the EU is ever to celebrate sustainable economic impacts at local community levels it needs to ask how does it structure the missing link so that youth can be involved in community owned franchising. Reciprocally nations and regions could be asking what is our most massive social media. If your place has public broadcast media it could be developing reality tv formats ( where youth entrepreneur competitions and practice judges like the sports for jobs network or the cooks for jobs network or various artists and fashion stars for jobs networks link in judges and those with resources to fund testing microfranchise. The valuable community-owned franchise has the exact opposite of a global service franchise. It doesn't need a lot of money to test but it needs the space and its need the celebrations so that enough people in the community come and participate all at the same time in celebrating the joy of youth linking into productive lifetimes.

Euro Summit on Social BusinessPromoting social entrepreneurship in ...

Paul Adamson, Editor-in-Chief of E!Sharp

Opening remarks:
Michel Barnier, European Commissioner for Internal Market & Services

Opening keynote speech by the Polish Presidency:
Grażyna Henclewska,Undersecretary of State in the Ministry of Economy

Session 1: How to make entrepreneurship work with social innovation?

Keynote speech: Muhammad Yunus, Founder of Grameen Bank (Bangladesh),Nobel Peace Prize 2006

Paul Adamson, Editor-in-Chief of E!Sharp


 László Andor, European Commissioner for Employment, Social Affairs & Inclusion
 Staffan Nilsson, Chairman of the European Economic & Social Committee
 Marc Tarabella, European Parliament, Co-Chair of the intergroup Social Economy
 Sergio Arzeni, Director of OECD Centre for Entrepreneurship, SMEs and LocalDevelopment (CFE) and Head of LEED Programme
Jean-Daniel Muller, Director General of Groupe associatif Siel Bleu (FR)
Questions & Answers

Session 2: How to design an appropriate financial framework for social entrepreneurship in the European Union?

Keynote speech: Ole Sohn, Minister for Business and Growth of Denmark


 Nadia Calviño, Deputy Director-General, DG Internal Market and Services, European Commission
 Sven Giegold, European Parliament, Member of the ECON Committee and Rapporteur for UCITS
 Richard Pelly, CEO of the European Investment Fund
 Sir Ronald Cohen, Co-founder and Chair of Bridges Ventures and Chair of Big Society CapitalLtd (UK)
 Boris Marte, Member of the Board and Managing Director of the Erste Foundation (AT)

Questions & Answers

Keynote speech: José Manuel Barroso, President of the European Commission

Session 3: How to promote social entrepreneurship, ensure better capacity building and fosterentrepreneurs’ education?

Introduction: Amid Faljaoui, Director of magazines at Roularta Media Group

Keynote speech: Nick Hurd, Minister for Civil Society of the United Kingdom

 Heinz Zourek, Director-General, DG Enterprise and Industry, European Commission
 Pervenche Berès, European Parliament, Chair of the Employment & Social Affairs Committee
 Conny Reuter, President of Social Platform and Secretary General of Solidar
 Caroline Casey, Founder of Kanchi and Ashoka fellow (IE)
 Mirjam Schöning, Senior Director and Head of the Schwab Foundation for Social Entrepreneurship (CH)

Questions & Answers

Session 4: How to develop an adequate regulatory & economic framework for socially-driven ventures?

Introduction: Amid Faljaoui, Director of magazines at Roularta Media Group

Keynote speech: Jaloul Ayed, Minister for Finance of Tunsisia

 Gert-Jan Koopman, Deputy Director-General, DG Competition, European Commission
Maria Nowak, Chair of ADIEInternational (FR)
 Hugues Sibille, Vice-President of Crédit Coopératif, Vice-President of Mouvement desEntrepreneurs Sociaux, President of AVISE (FR)
 Martina Romanello, Manager of Gioco, Musica e Parole and Member of Euclid Network (IT)
 Felix Oldenburg, Director of Ashoka Europe (DE)

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Replies to This Discussion grameen university believes youth develops nations and the futures people wants most; if elderly macroeconomists out of B-cities (Brussels, Berlin... ) don't agree, take Keynes advice: always sack the macroeconomists before the youth;  GU celebrates regions where all universities come together and champions the most interesting social problem students identify and demand professors come out and solve- societies' urgent needs are most interesting labs- tell us if your city is up for; in 012-013 Tokyo is setting best for world example with 12000 youth competing to get their professors to serve societies' greatest needs; for worldwide youth, this is good news without Tokyo being number 1 collaboration economic capital in 2nd half of 20th c , asia pacific region wouldnt be growing and just think how much worse that would have made wall street impacts on usa and eurozoning can you help? am arranging in cities across europe that want to get back to mediating positive future histories the way danny boyle's olympics opening did - first stop paris sept 16-21 during week of celebrating youth co-producing millennium goals


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wash dc 1 301 881 1655

To join this ning please email
Norman Macrae Foundation - The Economist's pro-youth economist

7 Beijing
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Belt Discussion

city discussion ..Tianjin Guangzhou, Shenzhen

2 vatican pope-climate -movie Itruth sequel

Where would you like to benchmark with world record job creation? China - Jinping or Ma - the greatest country to collaborate with on the most sustainability jobs 2016 to 2030 Bangladesh - Sir Fazle or Yunus the country with the most solutions for empowering women and ending systemic extremes of poverty Timely Tipping Point & Leapfrog Investment translators across hemispheres- Jim Kim or George Soros Berners Lee & Owen The greaters openers of space - real and virtual Scaling's most courageous innovators teaching has ever seen with or without help of western media and professional monopolies - Gandhi School, May, Rachel

to charter- back in the late 1980s a group of us started asking how can the world's greatest visions (1) in terms of advancing the human lot be organised so that everyone passionate about a goal can network around it

we welcome all practitioners and youthful learners to the compass of

 what's the biggest purpose you want to see networked during life time?

ER ECONOMICS & CHARTER help design futures peoples want most- we mobilise and app entrepreneurial economics principle of action futures now to invest in longer-term prosperity that win-win-win models compound

major innovation tools linked in by charter profession include - jobscompetitions; open space ; grounded theory of opinion research; collaboration cafe; collaboration city searches - example-

also 12 grades of practising email- and such k-12 methods as new zealand has liberated since 1984 at - for evolution of digital structures since 1984 see Gordon Dryden paperfor journal of pro-youth economics and social business


please note that CHARTER like most methods that Entrepreneurial Revolution fans have spent 40 years working on since The Economist first announced ER challenges: while there is a minimal process of facilitating charters- its contextual. Try one out -q1 who in the world will uniquely miss what if we fail on the most valuable www project we know of: namely how do find 5000 youth of net generation whose collaborations can sustain growth through global villages faster than 5000 big bankers/politicos can collapse communities

- video on this challenge televised by new york's bronx tv as follow up to yunus launch talk of youth economics 2008

related yout economics projects: help find 100 leaders who value view that 2010s can be youth's most productive decade ; help innovate audits of all trillion dolar markets- eg health, edu, nutrition, media for the purpose eoples want most

charter is a collaboration leadership tool developed by Macrae Family from late 80s with 2 particular perspectives:

an entreprenurial competence of media people is to help communities question and answer what futures people want most in the most transparent and cross-cultural ways

in reserach for von neumann's biography- we valued his question - in a networking age what tools will people who want to have a good impact on maximum numbers of people use given that they will probaly be asked to help with 50 projects at a time each of whose computing anyaltics will be getting faster nd faster

while charering was intended to be a communications tool for maxiising involveent in progressing a huge goal , it turned out that the most central question oof all chartering is also the most central question for all goodwill audits including those that:

celebrate transparency

modl sustainable growth (as well as risk of collapse) as needing audits of exponential impact which are already spinning the future depending n relationship investments already made

wish to see if abundancy economics odleing eg how knowledge multiolies value in use can be much more valuable than 20th c scarcity econoics caused by consuming up things

like other tools that value open colaboration, anyone's quesstion can be valuable - note how a 9 year old asked the best question among over 1000 New yorkers at this january 2008 briefing

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