How to value brand leaders of the net generation and knowledge networking economy

Entrepreneurial Revolution dialogues were started in The Economist in 1976 to question how differently organisations would need to be valued if net generation youth of the 2010s were to be the most productive, sustainable and free to collaborate around the most heroic goals advancing the human lot.

By the mid 1980s, our models of the most valuable brands in the post-industrial knowledge networking economy identified these foci of hi-trust brand valuation differences from the industrial age:

  • helping people share knowhow that networks progress towards life-critical; goals
  • celebrating abundant economics of how knowledge can multiply value in use unlike the scarcity dynamics of consuming things up
  • modeling how a systems compounds sustainability exponential (not exponential collapse)
  • appreciating value of collaborating with partners in a borderless world that commit to share how they audit these new dynamics

Similarities with past way so f valuing brands involve scaling factors of awareness, distribution or access, and converting first time trial of the brand (which may be as much about people giving their time to being trained in the knowledge app as buying with money)

An example of a brand leader we value most highly in 2013 is BRAC. Over 41 years this open networking organisation has become the world's largest and most collaborative NGO.

BRAC  interfaces hundreds of open knowhow franchises that have linked in the sorts of human progress across Bangladesh shown

It is the case that BRAC only started international extension of its knowledge franchises about 15 years ago and has so far reached X nations with some of its services. So while BRAC has scaling challenges to prove its wholly global capacity, it has chosen partners in ways that have minimized greenwashing (a hugely costly trap that large NGOs have often fallen into since the start of this uneconomical practice in the early 1990s). Moreover 2013 is the first year that Massive Open Online Curriculum have opened up the net's capacity to let anyone be a knowledge sharer with millions of youth.

In a survey of post 2015 millennium goals on what knowledge would most benefit viralisation across worldwide youth social networks, BRAC would likely come top. Better yet education curriculum is a core capacity at BRAC which runs over 50000 rural schools and its own university and whose leader Sir Fazle Abed was the inaugural winner of the wise education Oscars sponsored by Qatar. BRAC also has the best partnerships in mobile app world when it comes to pro-youth economic practice areas such as cashless banking.

While the millennium goals world has much to learn across all of Bangladesh's grassroots networking and pro-womens and pro-youth organisations, BRAC has established collaborative interfaces which are as good as any organisation we can find with over 100000 employees and tens of millions of knowledge empowered customers who BRAC helps end poverty through designing value chains in ways that sustain their income generation and learning for a lifetime. 

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Norman Macrae Foundation - The Economist's pro-youth economist


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Where would you like to benchmark with world record job creation? China - Jinping or Ma - the greatest country to collaborate with on the most sustainability jobs 2016 to 2030 Bangladesh - Sir Fazle or Yunus the country with the most solutions for empowering women and ending systemic extremes of poverty Timely Tipping Point & Leapfrog Investment translators across hemispheres- Jim Kim or George Soros Berners Lee & Owen The greaters openers of space - real and virtual Scaling's most courageous innovators teaching has ever seen with or without help of western media and professional monopolies - Gandhi School, May, Rachel

to charter- back in the late 1980s a group of us started asking how can the world's greatest visions (1) in terms of advancing the human lot be organised so that everyone passionate about a goal can network around it

we welcome all practitioners and youthful learners to the compass of http://charter.ning.com/

 what's the biggest purpose you want to see networked during life time?


ER ECONOMICS & CHARTER help design futures peoples want most- we mobilise and app entrepreneurial economics principle of action futures now to invest in longer-term prosperity that win-win-win models compound

major innovation tools linked in by charter profession include - jobscompetitions; open space ; grounded theory of opinion research; collaboration cafe; collaboration city searches - example-

also 12 grades of practising email- and such k-12 methods as new zealand has liberated since 1984 at http://thelearningweb.net - for evolution of digital structures since 1984 see Gordon Dryden paperfor journal of pro-youth economics and social business

 

please note that CHARTER like most methods that Entrepreneurial Revolution fans have spent 40 years working on since The Economist first announced ER challenges: while there is a minimal process of facilitating charters- its contextual. Try one out -q1 who in the world will uniquely miss what if we fail on the most valuable www project we know of: namely how do find 5000 youth of net generation whose collaborations can sustain growth through global villages faster than 5000 big bankers/politicos can collapse communities

- video on this challenge televised by new york's bronx tv as follow up to yunus launch talk of youth economics 2008

related yout economics projects: help find 100 leaders who value view that 2010s can be youth's most productive decade ; help innovate audits of all trillion dolar markets- eg health, edu, nutrition, media for the purpose eoples want most


charter is a collaboration leadership tool developed by Macrae Family from late 80s with 2 particular perspectives:

an entreprenurial competence of media people is to help communities question and answer what futures people want most in the most transparent and cross-cultural ways

in reserach for von neumann's biography- we valued his question - in a networking age what tools will people who want to have a good impact on maximum numbers of people use given that they will probaly be asked to help with 50 projects at a time each of whose computing anyaltics will be getting faster nd faster

while charering was intended to be a communications tool for maxiising involveent in progressing a huge goal , it turned out that the most central question oof all chartering is also the most central question for all goodwill audits including those that:

celebrate transparency

modl sustainable growth (as well as risk of collapse) as needing audits of exponential impact which are already spinning the future depending n relationship investments already made

wish to see if abundancy economics odleing eg how knowledge multiolies value in use can be much more valuable than 20th c scarcity econoics caused by consuming up things

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like other tools that value open colaboration, anyone's quesstion can be valuable - note how a 9 year old asked the best question among over 1000 New yorkers at this january 2008 briefing

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