we welcome all serious contributions aimed at helping people free markets to be responsible - quickest way to join these ning is to email chris.macrae@yahooo.co.uk and ask for invitation

In the early days of dotcoms, lots of investigative webs proposed to take the consumer side - amplifying a skill we first proposed in our 1989 book world class brands. We need fussy customers to help make sure that the longer an organisation is in a market the better it gets. What respectable professors of marketing lie Harvard's Theodore Leviitt used to call valuing continuous improvement

Equally we need the fussy consumer to bot out legal ambulance chasers who are there to cause trouble or personal gain rather than communal improvement of a brand and its future history in serving the market

Then facebook becomes massive by only letting people vote for likes. Or at least facebook generated huge amounts of ad revenues implicitly promising large organisations that was how to promote the like button ,,But now we find with tragedies like the Bangladesh garment factory collapse that facebookers are going back to the once liked clothing retailer brands and asking them how much business did they give to such an irresponsible source. How many fashion brands will be killed off over - because nobody I care to look at (let alone befriend) likes to wear a brand associated with carelessly killing people.

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help list a hall of shame or other notes that one day link together to give societies much more transparency on what the heck is happening to worldwide supply chains

Bangladesh factory disaster - own label retailers like Canada's loblaw- fashion designers like benetton even though it claims that the Benetton designs found in the burnt factory were remnants of a canceled relationship;  who else


horse meat masquerading as beef - hub of this sleazy trade turned out to be a local coop-instituted wholesaler in south west france- by now over 20 countries frozen foods manufactures and suppliers cant work out what was sourced where-or so it seems

its not as if even Germanic controls work when you look at the case of ecoli deaths caused by a german beansprout farmer only after generally had spent several week destroying Spanish farmers who it mistakenly claimed as source


is there a role for fussy consumers to ensure that a bigger an organisation gets in a market the better it gets? and does better include responsibility for knowing you are not sourcing from factories that are disasters waiting to happen as in the 500 deaths case of the Bangladesh factory or the less serious but continent-wide carelessness of the horsemeat masquerading as beef

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Norman Macrae Foundation - The Economist's pro-youth economist

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Where would you like to benchmark with world record job creation? China - Jinping or Ma - the greatest country to collaborate with on the most sustainability jobs 2016 to 2030 Bangladesh - Sir Fazle or Yunus the country with the most solutions for empowering women and ending systemic extremes of poverty Timely Tipping Point & Leapfrog Investment translators across hemispheres- Jim Kim or George Soros Berners Lee & Owen The greaters openers of space - real and virtual Scaling's most courageous innovators teaching has ever seen with or without help of western media and professional monopolies - Gandhi School, May, Rachel

to charter- back in the late 1980s a group of us started asking how can the world's greatest visions (1) in terms of advancing the human lot be organised so that everyone passionate about a goal can network around it

we welcome all practitioners and youthful learners to the compass of http://charter.ning.com/

 what's the biggest purpose you want to see networked during life time?

ER ECONOMICS & CHARTER help design futures peoples want most- we mobilise and app entrepreneurial economics principle of action futures now to invest in longer-term prosperity that win-win-win models compound

major innovation tools linked in by charter profession include - jobscompetitions; open space ; grounded theory of opinion research; collaboration cafe; collaboration city searches - example-

also 12 grades of practising email- and such k-12 methods as new zealand has liberated since 1984 at http://thelearningweb.net - for evolution of digital structures since 1984 see Gordon Dryden paperfor journal of pro-youth economics and social business


please note that CHARTER like most methods that Entrepreneurial Revolution fans have spent 40 years working on since The Economist first announced ER challenges: while there is a minimal process of facilitating charters- its contextual. Try one out -q1 who in the world will uniquely miss what if we fail on the most valuable www project we know of: namely how do find 5000 youth of net generation whose collaborations can sustain growth through global villages faster than 5000 big bankers/politicos can collapse communities

- video on this challenge televised by new york's bronx tv as follow up to yunus launch talk of youth economics 2008

related yout economics projects: help find 100 leaders who value view that 2010s can be youth's most productive decade ; help innovate audits of all trillion dolar markets- eg health, edu, nutrition, media for the purpose eoples want most

charter is a collaboration leadership tool developed by Macrae Family from late 80s with 2 particular perspectives:

an entreprenurial competence of media people is to help communities question and answer what futures people want most in the most transparent and cross-cultural ways

in reserach for von neumann's biography- we valued his question - in a networking age what tools will people who want to have a good impact on maximum numbers of people use given that they will probaly be asked to help with 50 projects at a time each of whose computing anyaltics will be getting faster nd faster

while charering was intended to be a communications tool for maxiising involveent in progressing a huge goal , it turned out that the most central question oof all chartering is also the most central question for all goodwill audits including those that:

celebrate transparency

modl sustainable growth (as well as risk of collapse) as needing audits of exponential impact which are already spinning the future depending n relationship investments already made

wish to see if abundancy economics odleing eg how knowledge multiolies value in use can be much more valuable than 20th c scarcity econoics caused by consuming up things

like other tools that value open colaboration, anyone's quesstion can be valuable - note how a 9 year old asked the best question among over 1000 New yorkers at this january 2008 briefing

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